★ Proudly Local ★ Boldly Independent ★
Building Healthier Communities...
One Block at a Time!
The name South Block was born based on a simple belief...
that small changes can have BIG IMPACTS!
Start making changes with you, your Block, where you live, and watch the world around you change!
Amir, founder of South Block Co. & local pioneer in bringing cold pressed juice, smoothies & acai bowls to the DC area, first fell in love with juicing while soaking up the rays on a trip to Southern California back in 1998. But it wasn’t just any juice that Amir fell in love with; no, that would be a short-lived story fellow juicers. It was the fresh, healthful, and sustainable high-quality ingredients that he found while in California that he drew inspiration from. After jet-setting back east, Amir was unable to find that same freshness in DC and that was when he knew that it was time to bring the juice revolution to his own backyard. Although Amir loves art, and still incorporates his love for creativity in his juice bars, he left his career as a Graphic Designer back in 2003. The result was the very first "California Style" Juice Bar to come to the DC area... really, back then there was nothing like it in DC!
In 2004 Amir opened his first juice bar called Campus Fresh at George Washington University inside the Lerner Health & Wellness Center. After a couple years he discovered that customers were coming inside the gym, which had no exterior signage, to buy his juice and smoothies because they had heard about how amazing these "hidden smoothies" were. It was then that he knew he had to bring his juice bar to the public. In 2011 the very first South Block opened in Clarendon, VA... just off the "main" drag... on the then sleepy "South Block" side of the neighborhood. Since then the block has blossomed!
The idea of South Block was simple, small changes could have big impacts in a community. South Block's mission is to create healthier communities, one block at a time!
Today, the South Block Co. crew continues to source the freshest ingredients to bring you delicious tasting and insanely nutritious cold-pressed juices, smoothie & acai bowls. As Northern Virginia’s first cold-pressed micro juicery, we’re passionate about becoming your go-to-destination whether you’re a long-time juicer or a newbie. At South Block Co. we aim to provide our customers with exceptional service, education, and support...but most importantly ridiculously awesome tasting fresh products and contagiously good vibes! We’re about balance, and convenience; enriching our customer’s lives, and although juicing is serious business, we try not to take ourselves too seriously! Like our juice, "It's what's on the inside that counts!"